Eric Weaver is a dynamic Consultant, Strategist and Evangelist at Ant’s Eye View, a premiere branding firm. Eric has over 18 years of digital branding and marketing innovation, and is considered a pioneer in digital marketing. He has been instrumental in developing many corporate websites, social networks, ad servers, and content management systems. Eric will be speaking about digital branding and its importance in business today.
Come celebrate the beginning of spring in the company of old and new friends, as we join Pepperdine Alumni with current students for a night of fun and socializing!
Come to Marketing Society’s Product Innovation and Marketing Panel tonight!!!
Product Innovation and Marketing Panel
The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. They provide resources for professional development, information, collaboration and promotion of new product development and management. The panel will include board members of the PDMA who come from various industries. They will talk about the role of marketing in product development as well as the skills and background required to move into a product development role.
Panelist Include:
Rafael Lopes, VP, Senior Product Manager – City National Bank
Eric Rose, Adjunct Professor of Product Innovation Management at Pepperdine University
Don Formanek, Manager, Product Development – Blue Shield of California
Dave Oventhal, Marketing Product Manager – IPS Corp.
George Walls, Sr. New Product Launch Manager – St. Jude
On October 29th, Areg Bagdasarian, a Graziadio alum, posted an insightful article about M-Society’s speaker event with Mazda CMO Don Romano. If you missed this event, Areg’s article illustrates the key points in Don Romano’s presentation.
“On Monday October 25th, 2010, SleekandGreen had the opportunity to meet and greet with Don Romano, the newly appointed CMO of Mazda of North America. Romano, a Pepperdine MBA and native of southern California has been president of Mazda of Canada since April of 2006 and has held various roles within the organization working on brand development, business planning and global integration.
Mr. Romano’s lecture was hosted by Pepperdine’s Marketing Society, and hosted by club co-presidents Steffanie Tamehiro and Nitasha Rohatgi. Romano focused on the role of marketing in the automotive industry and urged the audience to treat marketing as a role where you see yourself responsible for the entire company’s brand and future strategic direction.
Romano urged industry CEOs and CFOs to see marketing as an investment rather than expense, as their can be no bottom line growth without top-line demand. “Marketing is telling a story” he continued – Romano emphasized that creating a true brand identity that you stick with for the long haul is one of the best ways to give your product/service meaning and keep demand strong. Mazda’s have always been known for being sporty, and this was emphasized even more greatly over the last 10 years through the Zoom-Zoom campaign highlighting the dynamic nature of Mazda’s most desirable products including the Mazda 3, legendary RX-8, and their highly tuned Mazdaspeed 6.
Romano was realistic about the challenges of today’s automotive market in North America, but stated that many Mazda loyalists are the ones keeping the brand afloat right now – repeat buyers and those with whom the zoom-zoom image resonates with the most. It’s better to conquer 50% of a smaller segment, than 2% of a more generic larger segement Romano stated, and that smaller segment is the very one that has come back again and again to purchase Mazda products.
From a creative perspective, one of Mazda Canada’s greatest successes was their 2009 “33 Keys” marketing campaign (video above) done through the Doner agency. An intricate scavenger hunt nestled in a theme of good vs. evil, the campaign challenged young Quebecois to find 33 geo-cached car keys that with a few select keys able to unlock a new Mazda vehicle. The campaign was an instant success, and delivered sales results 500% over projections. Now that’s a marketing metric anyone would be happy with.”
Please join the M Society for our first Speaker Event featuring Gerald Bagg!!!
Gerald Bagg is CEO of Quigley-Simpson, a full-service advertising agency specializing in strategic planning, marketing, media planning & media buying, brand building, creative development, production and Multi-Cultural advertising. He is best known for pioneering the brand response advertising approach to campaigns.
We hope everyone is starting off to a phenomenal first week of classes!
It was very exciting to meet all of the enthusiastic 1st-years at the recent Club Fair and we definitely look forward to catching up with the 2nd-years soon.
The Marketing Society is gearing up for an active and event-filled year!
Please join us for our first meeting to get the inside scoop…
M-Society Kick-Off Meeting
Date: Wednesday, September 1st
Time: 12:15pm
Location: Room L1
**Lunch will be provided**
Your M-Society Co-Presidents will provide info on:
Hello and welcome to all of the current and incoming Pepperdine Marketers! As the new Co-Presidents of the Marketing Society we’re looking forward to a new year full of exciting speakers, company visits and some fun and fabulous mixers. One of our main goals this year is to connect our students to marketing professionals within our great community and foster professional development and personal growth as well as learn about the different functions within the marketing space. We’re also looking forward to expanding our team in the fall with the additions of a Director of Communications, Events Coordinator as well as a few Project Managers. If you’re interested in either of these positions please contact us at: stamehiro@gmail.com or nitasha.rohatgi@gmail.com.
This is the official site for the Marketing Society at Pepperdine's Graziadio School of Business. Thanks for visiting! We hope to bring you fun, relevant marketing news that will give you a burst of enlightenment during your regular school/work day. We welcome any feedback you have and look forward to getting to know you!
Entertainment Marketing Speaker Event TODAY! BobOswaks is known as a "Brand Guardian"...don't know what that means? Come find out!(5:15, P1) 1 year ago
Don't forget to come by m-society's event today! Eric Weaver will be talking about digital branding!! (5:30, Rm L1) 1 year ago
Marketing Society hosts a Speaker Event with Eric Weaver, a pioneer in digital branding! (Thurs. Mar. 17@5:30PM, Rm L1) http://bit.ly/fYCsvv1 year ago
